Do you need to spice up engagement to your web site whilst expanding your Facebook fans?
If your resolution is sure, then you want to run a Facebook contest. A giveaway can assist direct customers’ consideration to your Facebook web page and assist you to get extra likes / fans on Facebook.
In this information, we’ll display you the way to correctly upload a Facebook giveaway in WordPress to spice up engagement and get extra likes / perspectives.
Why Run a Facebook Giveaway in WordPress?
Facebook’s insurance policies don’t permit you to giveaway prizes for buying likes.
However, those insurance policies don’t limit you from sending guests to your Facebook web page or staff out of your web site.
Running a giveaway to your WordPress web site permits you to level customers to your Facebook web page, which in the long run effects in extra fans and engagement to your Facebook web page.
Giveaways additionally permit you to upload different engagement metrics concurrently equivalent to asking customers to sign up for your electronic mail e-newsletter, viewing your Instagram profile, gazing your YouTube video, and extra.
Giveaways and contests can move viral due to the social sharing movements, which building up your achieve and assist you to to find new customers.
That being mentioned, let’s take a have a look at how to simply run a Facebook giveaway in WordPress to get extra likes and engagements.
Running a Facebook Giveaway in WordPress
For this educational, we’ll be the use of RafflePress. It is the most efficient WordPress giveaway plugin available on the market.
RafflePress makes it simple to design your giveaway the use of a drag and drop builder. You can upload prize picture, make a selection dates, choose winners randomly, and use templates to briefly release new giveaway campaigns.
It comes with social movements to direct your customers to your social media channels together with Facebook. You could make an motion necessary to sign up for a giveaway. It additionally comes with social logins and integrates with all standard electronic mail advertising and marketing platforms.
RafflePress was once co-founded through WPBeginner’s founder, Syed Balkhi, to assist us spice up engagement on our personal web page, and it really works in reality neatly.
With that mentioned, let’s get started your first Facebook giveaway marketing campaign.
Step 1. Creating Your First Facebook Giveaway Campaign
The very first thing you want to do is set up and turn on the RafflePress plugin. For extra main points, see our step-by-step information on how to set up a WordPress plugin.
You too can use the RafflePress lite plugin totally free, however for the sake of this educational, we can be appearing the Pro model.
Upon activation, the plugin will upload a new menu merchandise categorised RafflePress to your WordPress admin sidebar.
Clicking on it’s going to take you to the plugin’s settings, and also you’ll be requested to input your license key. You can to find this knowledge beneath your account at the RafflePress web site.
After that, you want to consult with RafflePress » Add New to release the giveaway builder.
First, you want to supply a identify on your giveaway after which make a selection a template. RafflePress comes with a number of pre-made templates for particular campaigns together with one for rising your Facebook web page.
This will release the giveaway builder with choose movements customers want to carry out to sign up for the competition. You can nonetheless upload / take away movements to your giveaway (extra in this later).
By default, the template will upload login with the Facebook button, consult with us on Facebook, and View a Facebook put up or video movements.
Let’s get started customizing this giveaway through including our Prize main points. Simply click on at the edit icon subsequent to the Prize identify from the left column.
First, you want to supply a identify for the prize. After that, you’ll be able to supply a temporary description and upload a image of the prize.
Note: Need assist discovering prize concepts? Here are 105 confirmed contest prize concepts for viral giveaways.
Just beneath the identify, you’ll be in a position to choose the beginning and finish dates for the giveaway.
Step 2. Adding More Actions to Your Facebook Giveaway
Now that you’ve got performed the elemental arrange for the giveaway, let’s upload some extra techniques for customers to sign up for the giveaway.
You want to transfer to the ‘Actions’ tab in the giveaway builder and get started including movements to your giveaway.
For instance, you’ll be able to ask customers to sign up for your electronic mail record, view your Instagram, Pinterest, or Twitter profile, ship a Tweet, consult with a web page or a WooCommerce product to your retailer, and so forth.
Simply click on on an motion and upload it to your giveaway. The builder will then display you particular settings for that exact motion.
From right here you want to supply a identify for the motion which customers will see at the motion button in your giveaway.
After that, you want to assign a worth to the motion. The worth is the collection of entries customers will earn for appearing an motion. For instance, if you’re attempting to get extra likes on Facebook, then you could possibly need to give extra weight to your Facebook movements.
Below that, you’ve got a selection to make an motion necessary. Users won’t be able to take part in your Facebook contest in the event that they don’t carry out the required motion.
Finally, you’ll have action-specific settings equivalent to offering your Facebook web page URL, Facebook staff hyperlink, or connecting to your electronic mail provider.
Step 3: Design your Facebook Giveaway to Stand out
RafflePress provides you with simple to use design gear to customise the illusion of your giveaway campaigns.
Simply transfer to the Design tab, and you’ll see choices to make a selection a format, button colour, and fonts on your giveaway.
If you intend to use the giveaway as a standalone touchdown web page vs embedding it in a weblog put up, web page, or a sidebar widget, then you’ll be able to additionally make a selection the web page background colour.
RafflePress permits you to upload your giveaway to any WordPress put up or web page. You too can create a customized touchdown web page on your Facebook giveaway contest through the use of your favourite WordPress web page builder and easily upload your giveaway widget there (extra in this later).
Step 4. Fine Tuning Your Giveaway Settings
Now that your giveaway appears nice, let’s overview its settings for the closing time. Switch to the ‘Settings’ tab beneath the builder to see more than a few choices.
They are all very self-explanatory, however we’ll undergo them one at a time.
First, you want to click on at the ‘General’ tab and overview the choices.
If you sought after to create a standalone Facebook giveaway contest web page, then you’ll be able to do this right here. Provide a identify on your marketing campaign web page beneath the Page Permalink choice with none areas.
You too can display and conceal the collection of entries, contest winners, and the powered through hyperlink.
Next, transfer to the ‘Giveaway Rules’ tab. This is the place you’ll record the principles for becoming a member of the giveaway. You can get started through clicking at the ‘Generate Rules’ button to routinely generate laws the use of a pattern template.
If you need contributors to verify their electronic mail deal with, then transfer to the e-mail verification tab. From right here, flip at the electronic mail verification characteristic and configure the affirmation electronic mail choices.
RafflePress permits you to monitor customers who’ve effectively finished giveaway movements. You can achieve this through including monitoring scripts beneath the ‘Success monitoring’ tab. For instance, you’ll be able to upload your Google Analytics script right here or a Facebook retargeting pixel code right here.
If you need to redirect customers to a particular web page, then transfer to the Success redirect tab and input the URL of the web page the place you need to ship customers.
Lastly, you’ll be able to flip the social login characteristic On/Off from the social logins tab. Turning it off will disable the login with Facebook button to your giveaway marketing campaign.
Your giveaway is now in a position to be introduced. Don’t overlook to click on at the ‘Save’ button on the most sensible proper nook to save your whole settings.
Step 5. Add Your Facebook Giveaway to a WordPress Post or Page
RafflePress makes it really easy to show your giveaway any place to your WordPress web site.
You can merely edit a put up or web page or create a new one after which upload the RafflePress block to the block editor.
After that, you want to choose the giveaway you created previous. RafflePress block will now load a preview of your giveaway proper throughout the editor.
You too can upload your giveaway to a sidebar or another position the use of the shortcode.
Simply edit your giveaway and turn to the ‘Publish’ tab in the builder interface. From right here, click on at the shortcode choice and RafflePress will display the shortcode you’ll be able to use.
Copy the shortcode and edit the put up or web page the place you need to show the giveaway. Simply paste the shortcode throughout the put up editor and you’re performed.
You too can upload the shortcode to a sidebar widget. Go to Appearance » Widgets web page after which upload the ‘Text’ widget to your sidebar.
You can now paste your shortcode throughout the widget settings and click on at the save button to retailer it. After that, you’ll be able to preview your web site to see it in motion.
Step 6. Promoting Your Facebook Giveaway
You’ll want to get started selling your giveaway to construct anticipation sooner than the competition starts. We suggest making plans forward to give your self sufficient time to publicize the marketing campaign.
Here are a few issues you’ll be able to do to construct anticipation for a a success giveaway marketing campaign.
- Send an electronic mail to the subscribers of your electronic mail e-newsletter.
- Announce the development on social channels: Facebook, Twitter, Instagram, and extra.
- Run a paid promoting marketing campaign (now not required nevertheless it does assist).
- Reach out to influencers, bloggers, boards, and communities to get the phrase out.
By placing in all of the exhausting paintings sooner than the development will increase the probabilities of your marketing campaign to get viral. It will even building up the go back on funding in phrases of Facebook likes, fans, and new subscribers you’ll get on your web site.
Step 7. Announcing The Giveaway Winners
The perfect section about RafflePress is that it automates the entire procedure. Your giveaway will routinely finish as soon as it reaches the tip time and date you’ve got set.
After that, you’ll be able to routinely make a selection the fortunate winners thru a random draw.
Simply move to RafflePress » Giveaways web page and click on at the ‘Need Winners’ hyperlink subsequent to your giveaway.
Next, you’ll see a record of customers who participated in the competition. You want to click on at the Pick winner button on the most sensible and choose the collection of customers who can win and whether or not you need to permit unverified emails to win.
Click at the ‘Choose winner now’ button to proceed.
RafflePress will now randomly choose a winner on your giveaway.
You can now click on at the Email Winner hyperlink to ship the winner an electronic mail about how they are able to declare their prize.
We hope this text helped you learn the way to simply upload a Facebook giveaway in WordPress to spice up engagement. You may additionally need to see those actionable pointers that you’ll be able to use to get extra site visitors to your WordPress web site.
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