How to Add Popups in WordPress?

Do you want to increase your website’s conversion rate? Popup is an effective marketing tool for generating leads and it has a higher Click-Through Rate (CTR). They are beneficial for the website owners as well as the visitors, if built and designed intelligently from the end user’s point of view. According to the needs of your website, you can create an Exit Intent Popup, Scroll-based Popup, Click-Based Popup or an Embedded Popup.  

You can use a popup to offer a coupon code, a free gift or a limited time deal on your website. Also, popup form is an effective way to get the user contact info, feedback and offer subscription.

In this article we have explained how to add popups in a WordPress website.

Method 1: Using WordPress Plugins

Popup Maker is a free WordPress Plugin which allows you to create popups easily from scratch. You can create a popup window and customize the content using this versatile and flexible popup plugin.

You can create popups such as Email opt-in popups, Content upgrade popups, Lead gen popups, Ecommerce popups, Contact form popups. Popup Maker integrates with Ninja Forms, Gravity Forms, Contact Form 7 (CF7), Caldera Forms, WPForms, Mailchimp for WordPress (MC4WP) and many more.

Go to your WordPress dashboard and navigate to Plugins >> Add New. Search for ‘Popup Maker’ in the search field and click on Install.

Activate the Plugin. You will find a new sidebar menu item – Popup Maker on your Dashboard. Click on Popup Maker >> Add Popup. You can start creating your first popup through the editing screen. 

Enter your Popup name i.e. the internal title for your reference and Popup Title i.e. the Headline to be displayed on your popup. Add your custom content i.e. text, links, images, videos. 

Under Popup Settings, you can change the display position, Appearance, Size and Animation of  the popup.You have an option to choose how the popup window will be closed under the Close tab. Also, you can specify the conditions which allows you to target exactly who will see you popup.

There are multiple ways to trigger a popup to open in Popup Maker. You can open the popup automatically with optional delay or click a button to open. Also, the plugin dictates the frequency at which users see your popups using Cookies.

Some of the premium features of Popup Maker are:

  1. Exit Intent Popups
  2. Advanced Theme Builder
  3. MailChimp Integration  
  4. Scroll Triggered Popups
  5. Scheduling

And many more…

Apart from Popup Maker, Icegram,Sumo and Popup Builder are the free popup plugins available in WordPress.

WordPress Premium Plugin : You can install and activate any one premium plugin listed below and easily add popups to your WordPress website.

  1. Popup Plugin for WordPress – Ninja Popups
  2. Elementor Pro
  3. OptinMonster
  4. Convert Pro
  5. PopupAlly Pro  
  6. TrustPulse
  7. Bloom 
  8. Thrive Leads

Method 2: Adding Popup code to the theme file

Instead of installing and Activating a Plugin, you can add popups in WordPress using popupsmart.First, you need to create your free account on popupsmart.

After creating the account, click on Create a New Popup and select your Business Objective.  Then, design the popup using Popupsmart’s Smart Editor. You can decide the display position of the popup. Then, integrate your Popup with MailChimp and connect a webhook. Click on Save and Publish.

Now, copy the popup code for WordPress and Go to your WordPress Dashboard. Navigate to Appearance >> Theme Editor. Paste the popup code under the ‘Theme Header’ code page under “Theme Files”. Paste the code before closing the head tag and click on Update file. 

While designing the popup make sure it’s easy to close and doesn’t occupy too much screen space. Also, the timing plays a crucial role to engage the audience. You can use timed popups and trigger them after the user has scrolled down to a particular point on the webpage.

You can refer this article on how to do lead generation in wordpress and optimize your WordPress Lead Generation Campaigns.

We hope this article helps you to understand how to Add Popups in a WordPress Website. In case of queries, please leave a comment and we will get back to you as soon as possible. Also, if you want us to cover a specific topic you can leave a comment for that as well.

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