How to Properly Disable Google AMP in WordPress (Step by Step)

Do you need to disable Google AMP in WordPress? Many bloggers and internet sites who jumped at the Google AMP bandwagon at the moment are disabling it for various causes. The problem is that disabling Google AMP isn’t so simple as one would hope for. In this text, we can display you ways to correctly disable Google AMP in WordPress.

Why and Who Should Disable Google AMP in WordPress

Accelerated Mobile Pages or AMP is an open supply initiative with intention to make the internet quicker for cellular customers and enhance person revel in.

It does so by serving pages with naked minimum HTML and JavaScript. This lets in the content material to be hosted on Google AMP Cache. Google can then serve this cached model to customers right away after they click on in your hyperlink in the quest effects.

AMP pages appearing in Google search results

We shared our considerations and problems raised by different bloggers relating to AMP in our information on how to arrange Google AMP in WordPress.

Since then many web page house owners, influential bloggers, and on-line publications have stopped the usage of AMP. Many of them shared the explanations at the back of their choice.

For instance, Alex Kras wrote in nice duration about why he made up our minds to disable AMP on his web page.

He additionally shared what took place one month after he disabled Google AMP.

Traffic price seems to keep more or less the similar and all metrics seem to enhance. To be honest, I did post 4 new articles since I disabled AMP, so my numbers can have had a pleasant bump from the brand new content material.

Here are one of the considerations shared by many influencers, bloggers, and builders.

Drastic Drop in Conversion Rates

AMP makes use of a restrictive set of HTML/JS. Site house owners can not do a lot about encouraging customers to subscribe, fill out touch bureaucracy, or purchase stuff.

Lower Pageviews by Mobile Users

AMP does no longer display your web page’s navigation menus, sidebars, or different content material discovery options. This reasons vital drop in pageviews by cellular customers.

In reality some person revel in mavens counsel that the shut button on best in reality encourages customers to go back again to Google seek after studying your article as a substitute of surfing your web page.

Close button in AMP viewer on Android

Lower User Engagement

Many internet sites thrive on person interactions, like click on to tweet widgets, person rankings, feedback, and so forth. Google AMP makes it moderately tricky for web page house owners to stay customers engaged and engage with their content material.

Should You Disable Google AMP?

The resolution to this query in reality is dependent upon your web page. If cellular customers make the vast majority of your target audience, then you should still need to use AMP.

On the opposite hand, when you have attempted Google AMP, and it has negatively affected your conversion charges, then you definitely must most probably disable Google AMP in your web page.

Contrary to fashionable trust, Google does no longer penalize internet sites for no longer the usage of AMP. You can nonetheless enhance your web page’s velocity and function on cellular to compete for cellular seek target audience.

Step 1. Disabling Google AMP in WordPress

There are a few WordPress plugins that let you to upload AMP beef up to your web page. The elementary settings stay the similar without reference to what plugin you might be the usage of.

First factor you want to do is to deactivate the AMP plugin. Simply seek advice from the plugins web page and click on at the deactivate hyperlink underneath AMP plugin.

Deactivate AMP

Deactivating the plugin will disable the AMP beef up in your web page.

Step 2. Setting up Redirects

Disabling the AMP plugin will take away the AMP model of your articles from the web page, however that on my own isn’t sufficient specifically when you have AMP grew to become on for greater than per week.

There is an excellent probability that Google have already got the ones pages cached in their index, and it’ll stay appearing the ones pages in seek effects.

To repair this drawback, you want to redirect customers coming to AMP pages to the common non-AMP pages.

We will display you two other strategies to arrange redirects for Google AMP. You can select the one who’s maximum handy for you.

Method 1: Using a Redirect Plugin

First you’re going to want to set up and turn on the Redirection plugin. For extra main points, see our step by step information on how to set up a WordPress plugin.

Upon activation, cross to Tools » Redirection web page to arrange redirects.

AMP Redirect

First, upload the next code in the supply URL box:


In the objective URL box, you want to upload your web page’s URL in the next layout:$1

Don’t overlook to substitute with your individual area title.

Now test the Regex checkbox and make a choice Redirections beneath the Group drop down menu.

Finally click on at the ‘Add Redirect’ button to save your adjustments.

You can now seek advice from an AMP web page in your web page to see if the redirect is operating correctly.

Method 2: Manually Set Redirects in .htaccess

If you don’t need to use a plugin to setup redirects, then you’ll setup redirects the usage of the .htaccess report in your WordPress webhosting account.

First you’re going to want to attach to your web page the usage of a FTP consumer or File Manager in cPanel. Once attached, you want to find the .htaccess report in your web page’s root folder and edit it.

Simply upload the next code on the backside of your .htaccess report:

// Redirect AMP to non-AMP 
RewriteEngine On
RewriteCond %{REQUEST_URI} (.+)/amp(.*)$
RewriteRule ^ %1/ [R=301,L]

Don’t overlook to save your adjustments and add the report again to your server.

You can now seek advice from the AMP model of any put up in your web page to be sure that redirect is operating as supposed.

We hope this text helped you correctly disable Google AMP in WordPress. You may additionally need to see our step by step final WordPress search engine marketing information for freshmen.

If you loved this text, then please subscribe to our YouTube Channel for WordPress video tutorials. You too can to find us on Twitter and Facebook.

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